Postgraduate Research Students

LIN Yi Elaine


Tel 3943 5711
Office Fung King Hey 304

Title of Dissertation:
Popularizing sustainable fashion in infotainment social media: an ecolinguistic-multimodal critical discourse study (Tentative)

Professor Carmen LEE

My Ph.D. dissertation aims to scrutinize how YouTube micro-celebrities discursively construct sustainablity-themed fashion. Through a detailed examination of the multimodal semiotic resources, this study is expected to cast new explanatory light on designing engaging, persuasive entertainment-education to promote green culture.

Research Interests
multimodality, critical discourse analysis, ecolinguistics, environmental communication, celebrity studies