|Office||Fung King Hey 304|
Title of Dissertation:
Popularizing sustainable fashion in infotainment social media: an ecolinguistic-multimodal critical discourse study (Tentative)
Professor Carmen LEE
My Ph.D. dissertation aims to scrutinize how YouTube micro-celebrities discursively construct sustainablity-themed fashion. Through a detailed examination of the multimodal semiotic resources, this study is expected to cast new explanatory light on designing engaging, persuasive entertainment-education to promote green culture.